How AppSell counts visitors (visitor credits)
AppSell plans are priced by monthly shoppers, not views. What counts as one shopper, when your count resets, where to see usage and what happens at your limit.
AppSell plans are priced by the number of shoppers who visit your store each month — also called visitor credits — not by page views or offers shown. Here's exactly how they're counted.
What counts as one shopper
One shopper = one browser visiting your store. The first page they view uses one credit.
They're not counted again for 30 days, however many pages they view, offers they see or times they come back.
Every visitor counts, whether or not they see an offer — AppSell runs on every page of your store.
A new browser counts as a new shopper: the same person on another device or browser, in a private window, or after clearing their browser data.
Bots don't count — search engine crawlers, speed-test tools and similar automated visits are left out.
An example
100 shoppers each view 20 pages this month: that's 2,000 page views, but 100 credits.
Your monthly period
Your count runs in monthly periods that start on the day of the month your plan started — not the day you installed AppSell.
When you change plan, your count goes back to zero.
Unused credits don't carry over.
Where to see your usage
The plan card at the bottom of the dashboard sidebar always shows it, for example 1,240 of 15,000 shoppers reached this month. On paid plans it turns red once you pass 80%.
What happens at your limit
Your offers pause for every shopper until your next period starts. Your store keeps working as normal, just without AppSell offers.
You're never charged extra. Your plan price stays the same.
To bring offers back straight away, upgrade your plan — the new limit applies as soon as Wix confirms it.
During the 3-day free trial, the limit is 2,000 shoppers. When the trial ends, offers stop showing until you choose a plan.
Frequently asked questions
Does switching funnels off save credits?
No. Credits count visitors to your store, and AppSell counts them whether or not a funnel is on. To stop using AppSell entirely, see how to uninstall.
Do my own visits count?
Yes, your visits to your live store count like any shopper's — once per browser every 30 days.
Which plan do I need?
Pick the plan that covers your store's monthly visitors with some room to grow. The plans and their limits are in plans and billing.
Still stuck?
Tell support what you were doing and what happened instead — a store URL and a screenshot of the funnel settings usually resolves it in one reply.
Contact support